ALLSTAR CLUB
Loyalty Marketing | OneHousing × Techcombank
Building a loyalty ecosystem to engage and connect 1,500+ Techcombank PRMs and 110+ OneHousing Sales Agents.
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Loyalty Programs
1,500+
Techcombank PRMs
110+
OneHousing Sales Agents
VND 20,000B+
GMV contributed
1. Context
OneHousing and Techcombank need to align their sales forces to drive referrals and property sales. To sustain engagement, a loyalty ecosystem is essential to recognize and reward the team's ongoing contributions. Furthermore, this requires a transparent tracking mechanism for KPIs, incentives, and rewards, supported by a unified communication platform to keep all stakeholders aligned on active programs.
2. My role
Program Strategy
- Program mechanics
- KPI
- Incentive structure
Engagement
- Internal communication
- Engagement campaigns
- Recognition activities
Digital & Data
- Vibe-code website onehousing.club
- Dashboard
- Program tracking
Operations
- Policy
- Reward distribution
- Stakeholder alignment
3. Work performance
Engagement
Developed and Managed Communications for the Program’s Zalo Community
Digital & Data
Vibe-coding website onehousing.club
Dashboard setup & Program tracking
Operations
Internal teams
ONEHOUSING
- Marketing
- Business Development & Sales
- Partnership
- Operations
- Finance & Accounting
Bank partner
TECHCOMBANK
- PRM
- Partnership
Branded Residences Marketing
Led the development and deployment of sales enablement materials for branded residences projects, including The Grand Hanoi, Grand Marina Saigon, and The Ritz-Carlton Residences, ensuring consistency with developer and project branding.
Developed Elite Sales Kits, training materials, and branded landing pages to support sales readiness and project communication.
Managed internal communications for TCB × OneHousing Elite, including Top Performer recognition, deal case studies, and sales success stories to strengthen team engagement.
Coordinated premium offline experiences including yacht showcases, private property tours, and mini workshops, overseeing concept development, vendor coordination, timelines, and execution.
Managed Elite Sales team branding initiatives, including profile photoshoots and team uniform development, to maintain a consistent premium brand presence.
